
Creator Economy Rethinks Follower Obsession
Creator economy leaders are reporting that follower counts are becoming less important as algorithms control content distribution, pushing creators to find innovative ways to connect with their audiences. Despite concerns that algorithmic feeds and AI-generated content could erode trust, recent studies indicate that consumer trust in individual creators is actually increasing, presenting new opportunities for platforms like LTK that connect creators with brands. This shift highlights the evolving dynamics of the creator economy and the importance of authentic engagement in a landscape dominated by algorithms.
















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