
Huntington Bank's Hybrid Strategy: Tech Boosted by Branch Expansion
Huntington Bankshares is pursuing a dual strategy of physical and digital expansion, planning to open a new branch approximately every two weeks in the Carolinas while simultaneously prioritizing digital customer acquisition. This approach, unusual for a bank of its size, aims to integrate recent partnerships and grow core businesses like payments and wealth management, with 2026 being a key strategic year. The bank's success is attributed to pre-launch marketing and a focus on talent acquisition alongside its physical footprint.
























