Brooks Running is offering a 20% discount for first-time customers who subscribe to their email list as of January 2026. This promotion allows new customers to save on their initial purchase of Brooks products, including popular shoe models like the Caldera 7 and Adrenaline, as well as various running gear and apparel.

The discount, redeemable through a one-time Brooks coupon code, aims to encourage new runners and fitness enthusiasts to try Brooks products. According to the company's website, this initiative is designed to make high-quality running gear more accessible.

Brooks Running, known for its reliable and durable running shoes, has gained a loyal following among runners of all levels. Several WIRED writers and editors reportedly use Brooks running shoes as their everyday trainers, highlighting the brand's reputation for quality and performance.

In addition to the discount, Brooks offers a 90-day wear test, allowing customers to try out their gear and return it if they are not satisfied. This policy underscores the company's confidence in its products and commitment to customer satisfaction.

The promotion coincides with the winter season, a time when many runners upgrade their gear for colder weather conditions. Brooks offers a range of winter running apparel, including waterproof, warmer, and more compressive clothing designed to help runners tackle the challenges of winter training.