The Liberal Democrats unveiled a proposal to apply film-style age ratings to social media platforms, aiming to restrict children's access based on content and algorithmic features. Under the plan, platforms employing addictive algorithmic feeds or hosting "inappropriate content" would be limited to users over 16, while sites featuring "graphic violence or pornography" would be rated 18-plus, according to the party. This approach, the Lib Dems argued, would sidestep the potential downsides of a blanket ban on social media for those under 16, a measure advocated by the Conservatives.

The proposal surfaces amid growing concerns about the impact of social media on young people's mental health and well-being. Prime Minister Sir Keir Starmer recently expressed openness to an outright ban, stating that "all options are on the table" and indicating he would be monitoring the effectiveness of a similar ban recently implemented in Australia. The Australian law, enacted in December, mandates that social media companies like Facebook, Snapchat, Instagram, X, and TikTok take "reasonable steps" to prevent children from accessing their platforms.

To verify user age, these companies can employ methods such as government-issued identification, facial recognition, or voice recognition technology. The Lib Dems' plan seeks to strike a balance between protecting children and allowing them to engage with social media responsibly. By implementing age ratings, the party hopes to tailor access based on content suitability, avoiding a one-size-fits-all approach.

The debate over social media regulation is gaining momentum globally, with various countries exploring different strategies to address the challenges posed by these platforms. The Australian ban and the Lib Dems' proposal reflect a growing recognition of the need to protect young people from potentially harmful content and addictive features. The entertainment industry, familiar with age rating systems for films and games, could offer valuable insights into implementing similar measures for social media. The success of these initiatives will depend on effective enforcement and collaboration between governments, social media companies, and parents.