News Corp, the media behemoth controlled by Rupert Murdoch, is set to integrate AI more deeply into its financial news operations through a new deal with Symbolic.ai, a relatively new player in the AI journalism space. The agreement will see News Corp's Dow Jones Newswires utilizing Symbolic.ai's platform to enhance various aspects of its content creation process.
Symbolic.ai claims its platform can boost productivity by as much as 90% for complex research tasks. The AI is designed to streamline editorial workflows, offering improvements in areas such as newsletter creation, audio transcription, fact-checking, headline optimization, and SEO. While specific financial terms of the deal were not disclosed, the potential for significant efficiency gains suggests a substantial investment by News Corp.
This partnership underscores the growing trend of AI adoption within the media industry. News Corp's move reflects a broader push to leverage AI for cost reduction and content enhancement. The company previously demonstrated its commitment to AI by signing a multi-year partnership with OpenAI in 2024, licensing its content to the AI company. This latest deal with Symbolic.ai signals a move beyond content licensing and into active integration of AI tools within its news production pipeline.
Symbolic.ai was founded by Devin Wenig, former CEO of eBay, and Jon Stokes, co-founder of Ars Technica. The startup's platform aims to assist in the production of quality journalism and content. The company is positioning itself as a key enabler for news organizations seeking to navigate the evolving media landscape.
Looking ahead, the success of this partnership could pave the way for wider adoption of Symbolic.ai's platform across other News Corp properties, including MarketWatch, the New York Post, and The Wall Street Journal. The industry will be watching closely to see if the promised productivity gains materialize and how this integration impacts the quality and speed of news delivery. The deal also raises questions about the future role of journalists and the evolving relationship between human reporters and AI-powered tools.
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