Belta Box will be accessible on platforms including YouTube, Facebook, Instagram, and TikTok. In addition to the podcast, the channel will host classic clips from Ant and Dec's television careers, as well as new digital content formats. The initiative marks a significant expansion of their brand into the digital content creation space.

Declan Donnelly explained the concept behind the podcast, stating, "We asked our audience if we did a podcast what would they like it be about, and they said 'we just want you guys to hang out'." He added, "So that's what we're doing - Ant I don't get to hang out as much as we used to, so it's perfect for us." This suggests the podcast aims for an informal and conversational style, capitalizing on the presenters' established on-screen chemistry.

The launch of Belta Box follows Ant and Dec's recent contract extension with ITV, where they continue to present flagship shows such as "I'm A Celebrity" and "Britain's Got Talent." The new digital channel provides an avenue for the duo to connect with their audience beyond traditional television broadcasting. The move reflects a broader trend in the entertainment industry, where established television personalities are leveraging digital platforms to create and distribute content directly to consumers.