TikTok quietly launched a new, standalone short drama app called PineDrama in the U.S. and Brazil, offering users access to micro-dramas, according to a report by Business Insider. These micro-dramas are essentially bite-sized TV shows, with each episode lasting approximately one minute.

The PineDrama app, available on both iOS and Android, operates on a similar model to TikTok, but focuses exclusively on short-form fictional content. Users can access content through the app's Discover tab, which allows them to sort through "All" or "Trending" dramas. The app also provides endless vertical recommendations tailored to individual user preferences.

PineDrama is currently free and ad-free, though the company may introduce advertising in the future. The app features a variety of genres, including thriller, romance, and family dramas. Popular shows include titles such as "Love at First Bite" and "The Officer Fell for Me."

The app includes a "Watch history" section, enabling users to easily resume watching series. A "Favorites" section allows users to save dramas they enjoy. Viewers can also share their thoughts in the comment section and enter a full-screen viewing experience that removes captions and sidebars for a more immersive experience.

The launch of PineDrama signals TikTok's continued expansion into the entertainment market. The app's focus on short-form, easily digestible content aligns with current trends in online video consumption. The company has not yet released an official statement regarding the launch of PineDrama. It remains to be seen how PineDrama will impact the broader streaming landscape and whether it will attract a significant user base.