OpenAI is introducing targeted ads to free and Go tier ChatGPT users in the U.S. The AI giant announced the move this week, aiming to monetize the platform while maintaining free access. Ads will appear at the bottom of conversations, tailored to the discussion topic.
The rollout began Friday with the launch of Go accounts, priced at $8 per month. Users can dismiss ads, understand why they're seeing them, and disable personalization. Paid tiers like Pro, Plus, Business, and Enterprise will remain ad-free.
This decision sparks debate about AI monetization and user experience. While providing revenue, targeted ads raise privacy concerns. Users now face a trade-off between free access and data-driven advertising.
OpenAI, valued at $500 billion, seeks sustainable revenue streams. Advertising offers a direct path to monetization, supplementing subscription models. The company positions this as a necessary step for long-term free access.
Future developments include monitoring user response and ad performance. OpenAI will likely refine its advertising strategy based on initial results. The tech community watches closely to see how this impacts the AI landscape.
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