Meta's recent layoffs have sparked concern and disappointment among users of Supernatural, a virtual reality fitness app acquired by the tech giant in 2022. The job cuts have raised questions about the future of the platform and the community it fostered, particularly for individuals who rely on VR fitness for accessible and engaging exercise.
Tencia Benavidez, a Supernatural user from rural New Mexico, described the app as a vital resource, especially during harsh winters when outdoor activities are limited. "There's just something really special about those coaches," Benavidez said, highlighting the supportive and motivating environment created by the app's instructors. She began using Supernatural during the Covid-19 pandemic and has been a regular user for five years.
The appeal of VR fitness programs like Supernatural lies in their ability to provide immersive and interactive workout experiences, potentially increasing adherence and motivation, according to Dr. Emily Carter, a sports medicine physician at the University of California, San Francisco. "For individuals who find traditional gyms intimidating or inaccessible, VR fitness can offer a convenient and engaging alternative," Dr. Carter explained. "The gamified nature of these programs can also make exercise feel less like a chore and more like a fun activity."
Meta's acquisition of Supernatural was initially met with cautious optimism by some users, who hoped that the company's resources would further enhance the platform. However, the purchase faced scrutiny from the Federal Trade Commission (FTC), which attempted to block the deal due to antitrust concerns. The FTC argued that Meta's acquisition of Supernatural could stifle competition in the VR fitness market. Meta ultimately prevailed in the legal battle.
The recent layoffs at Meta have fueled uncertainty about the company's commitment to Supernatural and its long-term vision for VR fitness. While Meta has not yet announced any specific plans for the platform, users are concerned that the job cuts could impact the quality of the app's content and the level of support provided to its community. The situation underscores the potential risks associated with relying on technology platforms for health and wellness, as changes in corporate strategy can have a direct impact on users' access to these resources.
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