Belta Box will be accessible on platforms including YouTube, Facebook, Instagram, and TikTok. In addition to the new podcast, the channel will host classic clips from Ant and Dec's television careers, as well as "new digital formats." The move signifies the presenters' expansion into digital content creation and distribution, leveraging their established brand to reach audiences on new platforms.

According to a statement by Declan Donnelly, the podcast's concept was driven by audience feedback. "We asked our audience if we did a podcast what would they like it be about, and they said 'we just want you guys to hang out'," Donnelly stated. "So that's what we're doing - Ant I don't get to hang out as much as we used to, so it's perfect for us."

The launch of Belta Box and the "Hanging Out" podcast comes as Ant and Dec recently signed a contract extension with ITV to continue presenting shows including "I'm A Celebrity" and "Britain's Got Talent." This simultaneous commitment to traditional television and digital platforms reflects a strategy to maintain relevance across evolving media consumption habits. The digital channel will host content from across the Geordie duo's long TV careers.