Meta's recent layoffs have sparked concern and disappointment among users of Supernatural, a virtual reality fitness app acquired by the tech giant in 2022. The job cuts have raised questions about the future of the platform and the community it fostered, particularly for individuals who rely on VR fitness for its accessibility and unique benefits.
Tencia Benavidez, a Supernatural user from New Mexico, began using the platform during the COVID-19 pandemic and has remained a regular user for five years. She noted the importance of the program for those in rural areas. "The ability to work out in VR [is] ideal, given that she lives in a rural area where it’s hard to get to a gym or work out outside during a brutal winter," she said. Benavidez also emphasized the positive impact of the Supernatural coaches, describing them as "really authentic individuals that were not talking down to you," adding, "There's just something really special about those coaches."
VR fitness programs like Supernatural offer several potential advantages, including convenience, accessibility, and engaging workout experiences. A 2020 study published in the Journal of Medical Internet Research found that VR exercise can increase motivation and adherence to fitness routines compared to traditional methods. The immersive nature of VR can also distract users from the perceived exertion, potentially allowing them to exercise for longer periods.
Meta's acquisition of Supernatural was initially met with cautious optimism by some users, who hoped that the company's resources would further enhance the platform. However, the acquisition faced scrutiny from the Federal Trade Commission (FTC), which attempted to block the deal due to antitrust concerns. The FTC argued that Meta's acquisition of Supernatural would stifle competition in the VR fitness market. Meta ultimately prevailed in the legal battle.
The recent layoffs at Meta have fueled uncertainty about the company's commitment to Supernatural and its user base. The specific impact of the layoffs on the Supernatural team and the future development of the platform remains unclear. Users are now waiting to see how Meta will address these concerns and ensure the continued viability of the VR fitness service.
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