Belta Box will be accessible on platforms including YouTube, Facebook, Instagram, and TikTok. In addition to the new podcast, the channel will host classic clips from Ant and Dec's television careers and feature "new digital formats." The initiative marks a significant expansion of their brand into the digital content creation space.

Declan Donnelly explained the concept behind the podcast, stating, "We asked our audience if we did a podcast what would they like it be about, and they said 'we just want you guys to hang out'." He added, "So that's what we're doing - Ant I don't get to hang out as much as we used to, so it's perfect for us."

The move into podcasting and digital content creation comes as Ant and Dec recently signed a contract extension with ITV to continue presenting shows such as "I'm A Celebrity" and "Britain's Got Talent." The Belta Box platform allows them to engage with their audience in new ways beyond traditional television broadcasting. The launch of Belta Box represents a strategic effort to leverage their established brand and fanbase in the evolving digital media landscape.