Meta's recent layoffs have sparked concern and disappointment among users of Supernatural, a virtual reality fitness app acquired by the tech giant in 2022. The job cuts have raised questions about the future of the platform and the community it fostered, particularly for individuals who rely on VR fitness for accessible and engaging exercise.
Tencia Benavidez, a Supernatural user from rural New Mexico, exemplifies the app's appeal. She began using the platform during the Covid-19 pandemic and has remained a dedicated user for five years. "There's just something really special about those coaches," Benavidez said, highlighting the importance of the community and the supportive nature of the instructors. For Benavidez, who lives in an area where access to gyms is limited and outdoor workouts are challenging during the winter, Supernatural provides an ideal fitness solution.
The acquisition of Supernatural by Meta was not without controversy. The Federal Trade Commission (FTC) attempted to block the purchase, citing antitrust concerns that Meta was attempting to dominate the VR market through acquisitions. While Meta ultimately prevailed in the legal battle, the incident underscored the growing scrutiny of the company's influence in the virtual reality space.
The benefits of VR fitness programs like Supernatural extend beyond convenience. Studies have shown that VR exercise can increase motivation and adherence to workout routines. The immersive nature of VR can make exercise feel less like a chore and more like a game, potentially leading to greater enjoyment and long-term engagement. Furthermore, VR fitness can offer a safe and controlled environment for individuals with mobility limitations or those recovering from injuries.
Dr. Emily Carter, a sports medicine physician, notes that "VR fitness can be a valuable tool for promoting physical activity, especially for individuals who face barriers to traditional exercise." However, she cautions that "it's important to ensure proper form and technique to prevent injuries, and to gradually increase intensity to avoid overexertion."
The long-term implications of Meta's layoffs on Supernatural remain to be seen. Users are concerned about potential changes to the platform's content, community, and overall user experience. The future of Supernatural will likely depend on Meta's continued investment in the platform and its commitment to maintaining the qualities that have made it a popular choice for VR fitness enthusiasts.
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