Private equity firm Everstone Capital has orchestrated a merger between India's Wingify and France's AB Tasty, creating a digital experience optimization platform valued at over $100 million. The combined entity aims to provide businesses with a comprehensive suite of tools to enhance website performance and customer engagement.

The new platform boasts a customer base exceeding 4,000 companies worldwide and generates over $100 million in annual revenue, with approximately 90% originating from the U.S. and European markets. Everstone Capital, which acquired a controlling interest in Wingify for $200 million just a year prior, will remain the largest institutional shareholder. Wingify co-founder Sparsh Gupta will assume the role of CEO for the merged organization.

This consolidation arrives amidst a growing trend of digital experience tool providers merging, driven by enterprises seeking integrated solutions for deploying AI across marketing, product, and growth teams. Companies are increasingly looking to avoid the complexities of managing multiple vendors and stitching together disparate systems. The merger positions the new entity to capitalize on this demand by offering a unified platform for A/B testing, personalization, and other optimization techniques.

Wingify is known for its website testing capabilities, enabling businesses to experiment with different website versions to improve conversion rates and user experience. AB Tasty offers a complementary suite of tools focused on personalization and customer journey optimization. The combined platform will allow businesses to leverage AI-powered insights to deliver more relevant and engaging experiences to their customers.

Looking ahead, the merged company plans to invest heavily in AI-led capabilities, further enhancing its platform's ability to drive improved business outcomes for its clients. The focus will be on maintaining a seamless customer experience while integrating advanced AI features to optimize digital interactions. With teams spanning North America, Latin America, Europe, and the Asia-Pacific region, the company is poised to expand its global reach and address the evolving needs of the digital experience optimization market.