Private equity firm Everstone Capital has orchestrated a merger between India's Wingify and France's AB Tasty, creating a digital experience optimization platform valued at over $100 million. The move, announced Tuesday, aims to capitalize on the growing demand for integrated AI-powered marketing solutions.

The combined entity boasts a customer base exceeding 4,000 businesses worldwide and generates annual revenue surpassing $100 million, with approximately 90% originating from the U.S. and European markets. Everstone Capital, which acquired a controlling interest in Wingify for $200 million just last year, will remain the largest institutional shareholder. Sparsh Gupta, co-founder of Wingify, will assume the role of CEO for the newly formed company.

This consolidation reflects a broader trend within the digital experience tools market, where companies specializing in A/B testing and personalization are increasingly merging. Enterprises are seeking unified platforms that leverage artificial intelligence across marketing, product development, and growth initiatives, rather than relying on disparate vendors. The merger allows the combined entity to offer a more comprehensive suite of services, streamlining operations for clients and potentially increasing market share.

Wingify is known for its website testing capabilities, enabling businesses to experiment with different website versions to optimize sales and customer engagement. AB Tasty offers a complementary suite of tools focused on personalization and user experience optimization. By combining these technologies, the new platform aims to provide a holistic solution for businesses seeking to improve their online performance.

Looking ahead, the merged company plans to invest heavily in AI-driven capabilities, while maintaining a consistent customer experience. This strategic focus on AI aligns with the industry's direction, as businesses increasingly rely on intelligent automation to enhance marketing effectiveness and personalize customer interactions. The company's global presence, with teams spanning North America, Latin America, Europe, and the Asia-Pacific region, positions it to serve a diverse range of clients and capitalize on growth opportunities in various markets.