Tom Brady is earning fifteen times more as a commentator than he did as a player, while Bad Bunny made history with his Super Bowl halftime performance, which drew criticism from former President Donald Trump, according to multiple sources. Super Bowl LX, held on February 8, 2026, in Santa Clara, California, saw a mix of high-profile events, including record-breaking earnings and controversial opinions.
Brady's post-playing career has proven lucrative. His ten-year, $375 million deal with Fox translates to roughly $37.5 million annually, as reported by Fortune. This figure dwarfs the estimated $25 million he earned as the highest-paid player during the Super Bowl LV era, before performance bonuses and endorsements.
Bad Bunny's halftime show was a landmark moment, featuring the first all-Spanish-language performance at a Super Bowl, with a guest appearance by Lady Gaga, according to BBC World. The performance celebrated his Puerto Rican heritage and promoted unity within the Americas. However, the performance was met with disapproval from Donald Trump. Trump took to Truth Social to label the performance "absolutely terrible" and an "affront to the greatness of America," as reported by Time. He further claimed, "nobody understands a word this guy is saying."
The Super Bowl also featured a range of commercials that aimed to evoke various emotions. According to Variety, the most-liked ad of Super Bowl LX was determined by ad-tracking.
The event also highlighted other developments. A grassroots movement utilized 3D-printed whistles to alert communities about potential ICE raids, demonstrating the use of technology in social activism, as reported by Vox. Additionally, the article noted a decrease in environmental enforcement against polluters during Trump's second term.
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