Snapchat launched its creator subscription service in the U.S. on February 23, allowing users to pay for exclusive content from select creators, according to TechCrunch. The social media platform is starting the program in alpha with a limited group of creators, including Jeremiah Brown, Harry Jowsey, and Skai Jackson. This new feature aims to provide creators with additional monetization opportunities beyond existing programs.
Creators can set their own monthly subscription prices within the app, with Snap offering recommended pricing tiers, TechCrunch reported. Subscribers will gain access to exclusive content, priority replies to creators' public Stories, and an ad-free experience for those Stories. This expansion of monetization options is designed to help creators earn more revenue.
In other tech news, SpendRule, an AI-powered platform designed to help healthcare systems track spending, emerged from stealth, according to TechCrunch. The company, founded by Chris Heckler and Joseph Akintolayo, aims to address the challenges hospitals face in managing their finances. Heckler, with his connections, and Akintolayo, with his knowledge of AI and supply chains, collaborated to build the platform.
Toyota is expanding its electric vehicle lineup with the bZ Woodland SUV, The Verge reported. This new model joins the recently revamped Highlander EV as the automaker attempts to catch up in the growing EV market. Toyota had previously been criticized for its slow adoption of EVs, focusing instead on hybrid vehicles.
Peak Design is launching a lineup of wearable gadget straps, catering to users who prefer not to carry bags, according to The Verge. The Crossbody Multi-Strap allows users to clip their phone, keys, earbuds, and other essentials using anchor attachments.
Finally, Samsung is increasingly using AI in its social media advertisements, The Verge noted. Several videos posted on YouTube, Instagram, and TikTok were created or edited using generative AI tools. The report highlights inconsistencies in Samsung's AI disclosures.
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