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eBay Buys Depop for $1.2B, Expanding Secondhand Fashion

Etsy has sold the secondhand clothing app Depop to eBay for $1.2 billion in an all-cash deal, according to multiple sources, including BBC Technology and TechCrunch. The sale, announced Wednesday, comes nearly five years after Etsy acquired Depop for $1.6 billion. eBay hopes the acquisition will help the online auction firm reach a younger demographic within the expanding re-commerce landscape.

Depop, a platform popular with Gen Z and millennial shoppers, was founded in the UK and has seen significant growth. In 2025, the app generated approximately $1 billion in gross merchandise sales, according to TechCrunch. The company experienced nearly 60% year-over-year growth in the U.S. As of December 31, 2025, Depop had seven million active buyers, with nearly 90% under the age of 34, and over three million active sellers.

Etsy stated that the deal would allow it to focus on its own marketplace, according to TechCrunch. The sale reflects the growing popularity of apps that facilitate the buying and selling of used clothing and footwear, as young consumers seek sustainable and low-cost alternatives to traditional retailers, as noted by BBC Business. The deal is expected to be completed soon, according to BBC Technology.

In other news, SeatGeek announced a new integration with Spotify, bringing a seamless ticket-buying experience for Spotify users. When Spotify users browse an artist's page or upcoming tour dates, they will see ticket links powered by SeatGeek for concerts at participating venues, allowing for a streamlined purchase process, according to TechCrunch. The integration is currently available for a select group of venues where SeatGeek serves as the primary ticket seller, including 15 major U.S. venue partners.

Additionally, the decentralized social network Bluesky has integrated new technology from a startup called Germ Network to bring end-to-end encrypted messaging to the Bluesky app, according to TechCrunch. This move makes Germ DM the first private messenger that can be launched natively within the Bluesky app. Germ is also releasing new guidance that would allow other apps built on the underlying AT Protocol that powers Bluesky to do the same thing.

AI-Assisted Journalism

Synthesized from multiple sources. Reviewed for accuracy.

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