Will over 30% of US digital advertising creatives be AI generated by 2028?
Resolves Dec 31, 2028
62%probability
4-model average
LOWconfidence
n=31 · Brier 0.243
—stability
loading
Divergingmodels
27pt spread
The three supporting readings tell you how much weight to put on the probability: confidence reflects category-level track record, stability tracks how the estimate has moved over time, models shows whether the four agree.
Belief trajectory
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Per-model probabilities
GPT-4o
45%-17 vs avg
Gemini
65%+3 vs avg
Claude
72%+10 vs avg
Grok
68%+6 vs avg
Key disagreementClaude (72%) vs GPT-4o (45%): Different weighting of factors