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Amazon's Fire TV Gets Huge Redesign; Unveils Artline TVs at CES

Amazon unveiled a significant Fire TV overhaul and its own "Artline" televisions at CES. The company aims to declutter the user experience. This marks the first major Fire TV redesign in years.

The update simplifies navigation and emphasizes content discovery. Amazon recognized the need for change due to the explosion of streaming options. Users can now access movies, TV shows, live streams, podcasts, and games more easily. The new interface features rounded corners and consistent typography.

Aidan Marcuss, Fire TV VP, stated the redesign addresses excessive searching. He noted the previous interface had become cluttered. The refreshed Fire TV app accompanies the update.

The streaming landscape has dramatically expanded. This led to a complex user interface on Fire TV. Amazon seeks to streamline content access.

Expect the updated Fire TV experience to roll out soon. The "Artline" televisions will be available later this year. The industry anticipates a more user-friendly streaming experience.

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