Belta Box will be available on platforms including YouTube, Facebook, Instagram, and TikTok. In addition to the podcast, the channel will host classic clips from Ant and Dec's television careers and "new digital formats." The move signifies the presenters' expansion into digital content creation and distribution, leveraging their established brand to reach audiences on new platforms.
Declan Donnelly explained the concept behind the podcast, stating, "We asked our audience if we did a podcast what would they like it be about, and they said 'we just want you guys to hang out'." He added, "So that's what we're doing - Ant I don't get to hang out as much as we used to, so it's perfect for us." This suggests a focus on authentic, unscripted content designed to appeal to their existing fanbase.
The launch of Belta Box follows Ant and Dec's recent contract extension with ITV, where they continue to present shows such as "I'm A Celebrity" and "Britain's Got Talent." The new digital channel represents a diversification of their media presence, allowing them to create and control their own content outside of traditional television broadcasting. The Belta Box platform aims to capitalize on the growing popularity of digital entertainment and direct audience engagement. The specific launch date for "Hanging Out with Ant and Dec" and further details about Belta Box's content offerings are expected to be announced soon.
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