The Liberal Democrats unveiled a proposal to introduce film-style age ratings for social media platforms, aiming to restrict access for children based on content and algorithmic features. Under the plan, platforms employing addictive algorithmic feeds or hosting "inappropriate content" would be limited to users over 16, while sites featuring "graphic violence or pornography" would be rated 18-plus, according to the party.

This approach is intended to avoid the broad consequences of a blanket ban on social media for under-16s, a measure advocated by the Conservatives, the Lib Dems argued. The proposal arrives amidst growing concerns about the impact of social media on young people's mental health and well-being, fueling a broader debate about regulation and parental controls.

Prime Minister Sir Keir Starmer recently expressed openness to an outright ban, stating that "all options are on the table." He indicated he would be closely monitoring the effects of a similar ban recently implemented in Australia. The Australian law, which took effect in December, mandates that social media companies like Facebook, Snapchat, Instagram, X, and TikTok take "reasonable steps" to prevent children from accessing their platforms. Methods for age verification include the use of government-issued identification, facial recognition, or voice recognition technology.

The Lib Dems' proposal taps into a cultural conversation about the responsibilities of tech companies and the potential for government intervention in the digital sphere. Industry analysts suggest that implementing such a system would present significant technical and logistical challenges, including accurately assessing content and verifying user ages. The move could also spark debate about free speech and censorship, with some arguing that age ratings could unduly restrict access to information and expression.

The proposal's success hinges on gaining support from other political parties and navigating potential legal challenges. The debate is expected to continue in Parliament, with further discussions planned to address the complexities of regulating social media in the digital age.