Ant and Dec are launching their first podcast, "Hanging Out with Ant and Dec," as part of their new digital entertainment channel, Belta Box, set to debut later this month. The podcast will feature the duo discussing their lives and engaging with listener questions and comments.
Belta Box will be accessible on platforms including YouTube, Facebook, Instagram, and TikTok, hosting both classic clips from Ant and Dec's television careers and newly created digital content. The initiative marks a significant expansion of their brand into the digital content creation space.
Declan Donnelly stated that the podcast's concept originated from audience feedback. "We asked our audience if we did a podcast what would they like it be about, and they said 'we just want you guys to hang out'," he explained. "So that's what we're doing - Ant I don't get to hang out as much as we used to, so it's perfect for us."
The launch of Belta Box and the "Hanging Out" podcast represents a strategic move by Ant and Dec to leverage their established brand and connect with audiences on emerging digital platforms. The move comes as many traditional media personalities and companies are increasingly investing in podcasting and digital content to reach wider and more diverse audiences. The Belta Box platform will also host content from across the Geordie duo's long TV careers.
Ant and Dec recently signed a contract extension with ITV to continue presenting shows including I'm A Celebrity, Britain's Got Talent.
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