Meta's recent layoffs have sparked concern and disappointment among users of Supernatural, a virtual reality fitness app acquired by the tech giant in 2022. The job cuts have raised questions about the future of the platform and the community it fostered, particularly for individuals who rely on VR fitness for accessible and engaging exercise.
Tencia Benavidez, a Supernatural user from New Mexico, began using the platform during the Covid-19 pandemic and has remained a regular user for five years. She found the VR workouts ideal, especially given her rural location where access to gyms is limited and outdoor exercise is challenging during harsh winters. "There's just something really special about those coaches," Benavidez said, emphasizing the sense of community and the supportive approach of the Supernatural trainers.
The acquisition of Supernatural by Meta was not without its challenges. The Federal Trade Commission (FTC) attempted to block the purchase, citing antitrust concerns that Meta was trying to dominate the VR market through acquisitions. Meta ultimately prevailed in the legal battle.
While some users initially hoped that Meta's resources would enhance the Supernatural experience, the recent layoffs have cast a shadow of uncertainty over the platform's future. The impact of these layoffs on the quality of coaching and community engagement remains to be seen. Experts in exercise science emphasize the importance of social support and qualified instruction for adherence and positive outcomes in fitness programs. Studies have shown that virtual fitness communities can provide a sense of belonging and motivation, particularly for individuals who may feel intimidated or excluded from traditional gym settings. The potential loss of experienced coaches and community leaders could negatively affect user engagement and satisfaction.
The long-term implications of Meta's restructuring for Supernatural users are still unfolding. The situation highlights the complexities of integrating niche fitness platforms into larger tech companies and the potential impact on user communities.
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