Meta's recent layoffs have sparked concern and disappointment among users of Supernatural, a virtual reality fitness app acquired by the tech giant in 2022. The job cuts have raised questions about the future of the platform and the community it fostered, particularly for individuals who rely on VR fitness for its accessibility and unique benefits.
Tencia Benavidez, a Supernatural user from New Mexico, began using the platform during the COVID-19 pandemic and has remained a regular user for five years. She found the VR workouts ideal, especially living in a rural area where access to gyms is limited and outdoor exercise is challenging during harsh winters. "There's just something really special about those coaches," Benavidez said, emphasizing the importance of the community and the supportive nature of the Supernatural trainers.
The acquisition of Supernatural by Meta was initially met with cautious optimism by some users, who hoped that Meta's resources would ensure the platform's continued development and success. However, the purchase faced scrutiny from the Federal Trade Commission (FTC), which attempted to block the acquisition due to antitrust concerns. The FTC argued that Meta's acquisition of Supernatural would stifle competition in the VR fitness market. Meta ultimately prevailed in the legal battle.
VR fitness programs like Supernatural offer several potential benefits, including increased accessibility for individuals with mobility limitations or those living in remote areas, according to a study published in the "Journal of Medical Internet Research." The immersive nature of VR can also enhance motivation and engagement, potentially leading to improved adherence to exercise routines. However, experts caution that more research is needed to fully understand the long-term effects of VR fitness on physical and mental health.
The layoffs at Meta have left Supernatural users uncertain about the future of the platform and the community they value. The extent to which the job cuts will impact the development and maintenance of Supernatural remains to be seen. Users are now closely watching Meta's next steps, hoping that the company will continue to invest in the platform and preserve the unique aspects that have made it a popular choice for VR fitness enthusiasts.
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