Global restaurant chains face accusations of deceptive practices on delivery apps. Pizza Hut, TGI Fridays, and others allegedly operate under different names, mimicking independent restaurants. This tactic gives them an unfair advantage, according to small business owners.

Cardiff restaurant owner Justina John first noticed the issue about a year ago. She described competing with these chains as "impossible." The chains use brands on Deliveroo and Just Eat that obscure their true identity. Peter Backman, CEO of theDelivery.World, acknowledged the practice could mislead customers seeking to support independent businesses.

Independent restaurants claim this behavior is "sneaky" and harms their businesses. The immediate impact is reduced visibility and lost revenue for smaller establishments. Deliveroo and Just Eat have yet to release an official statement.

The food delivery app market has exploded in recent years. This growth has created new opportunities but also challenges for independent restaurants. The debate raises questions about transparency and fair competition in the digital marketplace.

The investigation continues. Regulatory bodies may intervene to ensure fair practices. The focus now shifts to how delivery apps will respond to these allegations.