Meta's recent layoffs have sparked concern and disappointment among users of Supernatural, a virtual reality fitness app acquired by the tech giant in 2022. The job cuts have raised questions about the future of the platform and the community it fostered, particularly for individuals who rely on Supernatural for accessible and engaging exercise.
Tencia Benavidez, a Supernatural user from rural New Mexico, exemplifies the app's appeal. She began using the VR workouts during the Covid-19 pandemic and has remained a regular user for five years. "There's just something really special about those coaches," Benavidez said, emphasizing the positive impact of the instructors' authenticity and approachability. For Benavidez, the app provides an ideal workout solution, especially during harsh winters when outdoor exercise is limited and access to gyms is challenging.
The acquisition of Supernatural by Meta was not without controversy. The U.S. Federal Trade Commission (FTC) attempted to block the purchase, citing antitrust concerns that Meta was trying to dominate the VR market. Despite the FTC's efforts, Meta ultimately prevailed, leading some users to hope that Meta's resources would further enhance the platform.
The benefits of regular physical activity are well-documented. According to the Centers for Disease Control and Prevention (CDC), exercise can help control weight, reduce the risk of chronic diseases, strengthen bones and muscles, and improve mental health and mood. VR fitness apps like Supernatural offer a unique approach to exercise, potentially increasing motivation and adherence, particularly for individuals who find traditional workouts less appealing.
While the specific impact of the layoffs on Supernatural's operations and content remains unclear, the news has generated anxiety within the user base. The concern stems from the potential loss of valued coaches, reduced content updates, or changes to the platform's overall direction. The future of Supernatural and its community now hinges on Meta's plans for the VR fitness service amidst its broader metaverse strategy.
Discussion
Join the conversation
Be the first to comment