Global restaurant chains are accused of deceptive practices on delivery apps. Pizza Hut, TGI Fridays, and others allegedly operate under different names. This gives the appearance of independent businesses. Small restaurant owners say this makes competition "impossible."

The accusations surfaced recently in Cardiff, Wales. Justina John, owner of ONJA Taste of Tanzania, spoke out. She described the situation as "small fish trying to swim with the sharks." Apps like Deliveroo and Just Eat are implicated.

Independent restaurants claim the practice is "sneaky" and harmful. Peter Backman, CEO of theDelivery.World, acknowledged the potential to mislead. This is especially true for customers seeking to support local businesses.

Delivery apps gained popularity during the pandemic. They provide crucial revenue streams for restaurants. The alleged practice raises ethical questions about transparency. It also highlights the power dynamics between chains and independents.

The investigation is ongoing. Regulatory bodies may intervene. The focus is now on consumer awareness and app accountability. The outcome could reshape the delivery landscape.