Meta's recent layoffs have sparked concern and disappointment among users of Supernatural, a virtual reality fitness app acquired by the tech giant in 2022. The job cuts have raised questions about the future of the platform and the community it fostered, particularly for individuals who rely on it for accessible and engaging exercise.
Tencia Benavidez, a Supernatural user from rural New Mexico, exemplifies the app's appeal. She began using the VR workouts during the Covid-19 pandemic and has remained a dedicated user for five years. "There's just something really special about those coaches," Benavidez said, highlighting the supportive and authentic nature of the instructors. For Benavidez, living in a rural area with limited access to gyms and challenging winter weather, Supernatural provided an ideal solution for maintaining physical activity.
The sense of community cultivated by Supernatural's coaches and fellow users has been a key factor in its success. Regular physical activity, as recommended by organizations like the American Heart Association, is crucial for maintaining cardiovascular health, managing weight, and improving mental well-being. VR fitness programs like Supernatural can offer a unique and motivating way to achieve these benefits, particularly for individuals who may face barriers to traditional exercise settings.
Meta's acquisition of Supernatural was initially met with cautious optimism by some users, who hoped the company's resources would further enhance the platform. However, the purchase faced scrutiny from the Federal Trade Commission (FTC), which attempted to block the acquisition due to antitrust concerns. The FTC argued that Meta's acquisition could stifle competition in the VR fitness market. Meta ultimately prevailed in the legal battle.
The recent layoffs at Meta have cast a shadow over the future of Supernatural, leaving users like Benavidez uncertain about the platform's long-term viability and the potential loss of the community they have come to value. The extent to which these layoffs will impact the development and maintenance of Supernatural remains to be seen.
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