Global restaurant chains face accusations of deceptive practices on delivery apps. Pizza Hut, TGI Fridays, and others allegedly operate under different names, mimicking independent restaurants. This tactic gives them an unfair advantage, according to small business owners.

The BBC reported the accusations originated from independent restaurants in Cardiff, Wales. Justina John, owner of ONJA Taste of Tanzania, voiced concerns about competing with these "sneaky" tactics. She noted the overwhelming presence of chains masquerading as independents on apps like Deliveroo and Just Eat. The issue surfaced within the last year as John observed the trend after opening her restaurant.

Independent restaurants claim this practice is "a killer" to family businesses. Peter Backman, CEO of theDelivery.World, stated the practice is misleading only if customers intentionally seek independent options. The immediate impact is a struggle for survival for small restaurants.

Delivery apps have become crucial for restaurants, especially since the pandemic. This alleged deception raises questions about fair competition and transparency in the digital marketplace.

The investigation is ongoing. Further scrutiny from regulatory bodies and app developers is expected. The focus will be on ensuring fair practices and consumer awareness.