Meta's recent layoffs have sparked concern and disappointment among users of Supernatural, a virtual reality fitness app acquired by the tech giant in 2022. The job cuts, part of a broader restructuring at Meta, have raised questions about the future of the VR fitness service and the community it fostered.
Supernatural offered users immersive workout experiences led by virtual coaches, a feature that resonated particularly with individuals seeking accessible and engaging fitness options. Tencia Benavidez, a Supernatural user from New Mexico, found the platform invaluable, especially given the challenges of accessing gyms in her rural location and exercising outdoors during harsh winters. "There's just something really special about those coaches," Benavidez said, highlighting the personal connection she and others felt with the virtual instructors.
The acquisition of Supernatural by Meta was not without controversy. The Federal Trade Commission (FTC) attempted to block the deal, citing antitrust concerns that Meta was attempting to dominate the VR market through acquisitions. Despite the FTC's efforts, Meta ultimately prevailed, integrating Supernatural into its metaverse initiatives.
The appeal of VR fitness programs like Supernatural lies in their ability to provide engaging and convenient workout experiences. Studies have shown that VR fitness can increase motivation and adherence to exercise routines. A 2021 study published in the "Journal of Medical Internet Research" found that VR exercise games can lead to higher levels of enjoyment and perceived exertion compared to traditional exercise. This can be particularly beneficial for individuals who find traditional exercise monotonous or intimidating.
However, the long-term impact of Meta's layoffs on Supernatural remains uncertain. The reduction in staff could potentially affect the development of new content, the maintenance of existing features, and the overall quality of the user experience. Users like Benavidez are concerned about the future of the platform and the potential loss of the community and coaching that made Supernatural unique. The situation underscores the challenges and uncertainties inherent in the rapidly evolving VR landscape, where the fate of niche services can be heavily influenced by the strategic decisions of larger tech companies.
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