Threads, Meta's text-based social media platform, has overtaken X, formerly known as Twitter, in daily mobile active users, according to data from market intelligence firm Similarweb. As of January 7, 2026, Threads boasted 141.5 million daily active users on iOS and Android devices, surpassing X's 125 million on mobile.
While X maintains a stronger presence on the web, Threads' growth on mobile devices reflects a shift in user engagement. The increase in Threads' mobile user base appears to be the result of a longer-term trend, rather than a direct reaction to recent controversies surrounding X.
According to TechCrunch, Meta's cross-promotion strategies and feature enhancements have contributed to Threads' growth.
Recent controversies surrounding X include instances where users allegedly utilized the platform's integrated AI, Grok, to generate non-consensual nude images of women, including minors. These incidents have sparked concern and subsequent investigations.
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