Threads, Meta's text-based social media platform, has overtaken X, formerly known as Twitter, in daily mobile active users, according to data from market intelligence firm Similarweb. As of January 7, 2026, Threads boasted 141.5 million daily active users on iOS and Android devices, surpassing X's 125 million.
While X maintains a stronger presence on the web, Threads has experienced consistent growth in mobile usage over the past several months. This shift reflects the success of Meta's cross-promotion strategies and feature enhancements implemented on the platform, according to reports.
The rise of Threads on mobile devices appears to be driven by longer-term trends rather than immediate reactions to recent controversies surrounding X. These controversies include incidents where users allegedly utilized X's integrated AI, Grok, to generate non-consensual nude images of women, including minors, prompting investigations.
Similarweb's data indicates that Threads' growth is a result of a deliberate strategy by Meta to capture a larger share of the mobile social media market. The company has actively promoted Threads across its other platforms, such as Instagram and Facebook, and has continuously added new features to enhance the user experience.
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