Meta's recent layoffs have sparked concern and disappointment among users of Supernatural, a virtual reality fitness app acquired by the tech giant in 2022. The job cuts have raised questions about the future of the platform and the community it fostered, particularly for individuals who rely on VR fitness for accessible and engaging exercise.
Tencia Benavidez, a Supernatural user from rural New Mexico, began using the platform during the Covid-19 pandemic and has remained a dedicated member for five years. She found the VR workouts ideal due to her location, where access to gyms is limited and outdoor exercise is challenging during the winter. "There's just something really special about those coaches," Benavidez said, emphasizing the importance of the community and the supportive nature of the Supernatural trainers.
The acquisition of Supernatural by Meta was not without controversy. The Federal Trade Commission (FTC) attempted to block the purchase, citing antitrust concerns that Meta was using its financial resources to dominate the VR market. Despite the FTC's efforts, Meta ultimately prevailed, leading some users to hope that the company's investment would ensure the platform's continued success.
The benefits of VR fitness, like Supernatural, extend beyond mere convenience. Studies have shown that VR exercise can increase motivation and adherence to fitness routines. A 2011 study published in the journal Cyberpsychology, Behavior, and Social Networking found that VR environments can enhance the sense of presence and enjoyment during exercise, leading to greater engagement. This is particularly relevant for individuals who may find traditional exercise settings intimidating or unappealing.
Dr. Emily Carter, a sports psychologist, notes that the social aspect of platforms like Supernatural can also play a crucial role in maintaining motivation. "Feeling connected to a community, even a virtual one, can provide a sense of accountability and support that is essential for long-term adherence to a fitness program," she explained.
The long-term implications of Meta's layoffs on Supernatural remain unclear. Users are concerned about potential changes to the platform's content, coaching staff, and overall community experience. The situation highlights the potential risks associated with relying on technology companies for health and wellness solutions, as corporate decisions can directly impact users' access to valuable resources.
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