Miami's Content Americas, a television market and conference, has rapidly become a central hub for the Latin American and U.S. Hispanic television industries, even amidst significant challenges facing global TV markets. Attendance at the event, launched in 2023, reached 2,278 delegates in 2025, and all exhibition space for the 2026 event has already been sold out.

The conference, held in Miami, serves as a meeting point for industry leaders to discuss and showcase new trends and strategies. Discussions at the 2026 Content Americas included topics such as the growing popularity of vertical video, innovative approaches to telenovelas, and the enduring appeal of soccer-related content. Representatives from major media companies like Netflix, Globo, Banijay, and Telefe, as well as prominent figures like Juan José Campanella and Erik Barmack, participated in panels and showcases.

The rise of Content Americas reflects the increasing importance of the Latin American and U.S. Hispanic markets in the global television landscape. These regions are experiencing a period of reinvention, driven by changing audience preferences and the emergence of new platforms. The focus on vertical video, for example, highlights the need to adapt to mobile-first viewing habits, particularly among younger demographics. Telenovelas, a staple of Latin American television, are being retooled to appeal to contemporary audiences, while soccer continues to be a reliable source of viewership and engagement.

The event also provided a platform for companies like EO Media to present their offerings, which include specialty titles, romantic comedies, and holiday movies. The Berlinale Series Market was also represented, showcasing titles such as Ken Burns' "American Revolution" and works from directors Ruben Östlund and Alonso Ruizpalacios.

Content Americas has quickly established itself as the premier international TV market for Latin America and the U.S. Hispanic market. The event's success underscores the dynamism and innovation within these regions, as they navigate the challenges and opportunities of a rapidly evolving global media environment.