Apple TV has emerged as a significant player in the streaming movie landscape, proving its mettle with original films that have garnered both critical acclaim and audience adoration. While Netflix and Amazon have long been recognized for their extensive libraries of prestige movies, Apple TV distinguished itself when "CODA" clinched the Best Picture Oscar, signaling the arrival of a formidable contender.

The streaming service boasts a curated selection of films, ranging from documentaries like the Billie Eilish feature to Sundance Film Festival favorites, establishing a robust catalog that complements its popular TV shows. According to WIRED, not every film on the platform is a standout, but the service is building a strong stable of films.

"CODA," an acronym for child of deaf adults, tells the story of Ruby, the sole hearing member of a family comprised of two deaf parents and a deaf sibling. The film explores Ruby's passion for music and her struggle to balance her personal aspirations with her family responsibilities. The film's success at the Oscars underscored Apple TV's commitment to producing high-quality, culturally relevant content.

The rise of Apple TV in the streaming movie arena reflects a broader trend of tech companies investing heavily in original content to attract and retain subscribers. As the streaming wars intensify, platforms are vying for viewers' attention with exclusive movies and shows that cater to diverse tastes. Apple TV's strategy of focusing on quality over quantity appears to be resonating with audiences and critics alike.