
Huntington Bank's Hybrid Strategy: Tech Boosted by Branch Expansion
Huntington Bankshares is strategically balancing traditional branch expansion with digital-first customer acquisition, a unique approach for a bank of its size. The company plans to open roughly one branch every two weeks in the Carolinas this year, while simultaneously prioritizing digital channels for new customer relationships and integrating recent partnerships to drive growth in payments, wealth management, and capital markets. This dual focus aims to leverage both physical presence and digital convenience to achieve strategic goals by 2026.
















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