Meta's recent layoffs have sparked concern and disappointment among users of Supernatural, a virtual reality fitness app acquired by the tech giant in 2022. The job cuts have raised questions about the future of the platform and the community it fostered, particularly for individuals who rely on VR fitness for accessible and engaging exercise.
Tencia Benavidez, a Supernatural user from rural New Mexico, exemplifies the app's appeal. She began using Supernatural during the Covid-19 pandemic and has remained a dedicated user for five years. "There's just something really special about those coaches," Benavidez said, highlighting the importance of the instructors and the community they cultivated. For Benavidez, the VR workouts provide an ideal solution, given the challenges of accessing gyms or exercising outdoors during harsh winters in her area.
The acquisition of Supernatural by Meta was not without controversy. The Federal Trade Commission (FTC) attempted to block the purchase, citing antitrust concerns that Meta was trying to dominate the VR market through acquisitions. Despite the FTC's efforts, Meta ultimately prevailed, leading some users to hope that Meta's resources would further enhance the platform.
The benefits of VR fitness extend beyond convenience. Studies have shown that VR exercise can increase motivation and adherence to workout routines. The immersive nature of VR can make exercise feel less like a chore and more like a game or an adventure, potentially leading to improved physical and mental health outcomes. However, experts caution that more research is needed to fully understand the long-term effects of VR fitness and to ensure that it is accessible and safe for all populations.
The impact of Meta's layoffs on Supernatural remains to be seen. Users are concerned about potential changes to the platform, including the quality of coaching and the sense of community that has been a key factor in their engagement. The situation underscores the broader challenges of integrating niche fitness platforms into large tech companies, where priorities and strategies can shift rapidly.
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