The growth spurt was largely attributed to Samsung TV Plus's strategic plays in live events, mirroring the impact of a star quarterback leading their team to the Super Bowl. The service ventured into fan experiences, highlighted by the Jonas Brothers livestreamed concert series, a move akin to a team signing a high-profile free agent. During the Jonas 20: Greetings From Your Hometown tour livestream, Samsung TV Plus launched an interactive FanVote, allowing fans at home to vote on their favorite songs, similar to fans influencing play calls in a crucial game.
Samsung TV Plus's achievement of reaching 100 million monthly active users is comparable to a team consistently making the playoffs, demonstrating sustained performance and growth. The 25% increase in streaming hours year-over-year mirrors a team improving its win record season after season. The service's foray into live events and interactive fan experiences, such as the Jonas Brothers concert and FanVote, can be likened to a team innovating with new strategies to gain a competitive edge.
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