Meta announced Wednesday that it is rolling out advertising on Threads to all users worldwide, a move poised to significantly impact the social media advertising landscape. The expansion, commencing next week, will be implemented gradually, with Meta anticipating the full rollout to take several months.
This monetization strategy arrives as Threads reports impressive user growth. Meta CEO Mark Zuckerberg has repeatedly highlighted the platform's potential, envisioning it as a major player and a direct competitor to X. Threads currently boasts over 400 million monthly active users. Zuckerberg previously told investors that the app had a strong possibility of reaching 1 billion users within a few years. The platform's growth trajectory has been rapid, reaching 200 million users by mid-2024, 320 million by January 2025, and then adding another 30 million by April of this year.
The introduction of advertising on Threads is expected to open up new revenue streams for Meta and provide advertisers with access to a substantial and engaged user base. This move could intensify competition within the social media advertising market, potentially impacting advertising rates and strategies across various platforms.
Threads began testing ads in the U.S. and Japan a year prior to this global rollout. In April, the platform opened its advertising capabilities to global advertisers. Meta has streamlined the process for existing advertisers to extend their reach to Threads, enabling them to automatically place ads through Meta's Advantage program and via manual campaigns. The platform supports image and video ad formats.
Looking ahead, the success of Threads' advertising rollout will depend on user acceptance and the platform's ability to deliver effective advertising solutions. The gradual implementation suggests a cautious approach, allowing Meta to monitor performance and make adjustments as needed. The company's ability to leverage its existing advertising infrastructure and data analytics capabilities will be crucial in maximizing the revenue potential of Threads.
AI-Assisted Journalism
This article was generated with AI assistance, synthesizing reporting from multiple credible news sources. Our editorial team reviews AI-generated content for accuracy.
Deep insights powered by AI
Continue exploring
Australia is investing heavily in Great Barrier Reef preservation through various initiatives, yet these efforts may be overshadowed by a failure to address the primary threat: climate change. Scientists are actively researching and intervening to protect the reef, but the long-term success hinges on mitigating global warming's impact on this vital ecosystem.
The FDA is considering incorporating Bayesian statistics into clinical trials, a move that could revolutionize drug development, particularly for rare diseases. This shift away from the traditional "blank slate" approach, which disregards prior research, could accelerate the approval process and benefit patients globally, while also raising concerns about potential bias in the selection of supporting data.
The Supreme Court appears poised to rule against former President Trump in Trump v. Wilcox, limiting his ability to fire Federal Reserve leaders. Citing the Fed's unique structure as a quasi-private entity with historical precedent, the court's decision may establish an exception to the president's broad authority over federal agency employees. This case follows a previous ruling that affirmed the administration's power to dismiss a large number of Department of Education employees.
Sundance is about to get a dose of industry brilliance as Variety and Adobe team up to host six must-see panels featuring stars like Will Poulter and TikTok's Dawn Yang! Expect juicy insights into everything from AI's impact on documentaries to crafting stories that resonate with passionate fanbases, promising a cultural conversation that'll have everyone buzzing.
Lights, camera, *France*! Unifrance has unveiled its "10 to Watch" for 2026, spotlighting the fresh faces poised to dominate French cinema and captivate global audiences. This prestigious program has a history of picking future A-listers, so keep an eye on these talents as they embark on a year of high-profile events and likely, international stardom!
Tenacious D's Kyle Gass is opening up about his controversial Trump shooting remark from 2024, calling it "terrible judgment" and revealing the fallout led to a break with Jack Black. The incident, which sparked outrage and tour cancellations, highlights the delicate balance between comedy and cultural sensitivity in today's entertainment landscape, leaving fans wondering what's next for the iconic duo.
A correction has been issued for a Nature article published on January 14, 2026, concerning polyamine-dependent metabolic shielding's role in alternative splicing regulation. Specifically, Figure 1g contained incorrect labels ("24 h" instead of "SAT1, SMARCA1, and ACTB"), which has been rectified in the HTML and PDF versions, ensuring accurate representation of the research findings.
A correction has been issued for a *Nature* article on oestradiol's role in inhibiting ferroptosis and acute kidney injury, addressing errors introduced during typesetting. The errors, including incorrect chemical structures in figures and inaccurate sample sizes, have been corrected as they did not impact the study's scientific conclusions. Researchers and readers should refer to the updated version for accurate data representation.
An editorial expression of concern has been raised regarding a figure in a 1998 Nature publication concerning the SAP protein's role in X-linked lymphoproliferative disease, a genetic condition affecting the immune system. Specifically, concerns involve potential similarities in PCR gel bands within Figure 4a, prompting the journal to alert readers while further investigation may be warranted to ensure the reliability of the published data. This highlights the importance of ongoing scrutiny and transparency in scientific research to maintain the integrity of findings related to critical disease mechanisms.
Scientists have developed a synthetic biology platform to engineer bacteriophages, viruses that target bacteria, offering a promising new approach to combat antibiotic-resistant infections. This innovative method allows for the rapid design and construction of customized phages, potentially revolutionizing treatment strategies as traditional antibiotics become less effective.
A new study highlights how different flour types impact the bacterial composition of sourdough starters, even while the same yeast strain prevails. This microbial diversity, influenced by baker's choice of flour, subtly alters the bread's flavor and texture, demonstrating a fascinating example of microbial evolution in food production.
A new study reveals that discrepancies between creatinine and cystatin C blood tests, both used to evaluate kidney function, can indicate a heightened risk of kidney failure, heart disease, and mortality. This finding underscores the importance of utilizing both tests for a more comprehensive assessment, particularly in vulnerable populations like hospitalized and elderly patients, to avoid overlooking early signs of potential health crises.
Discussion
Join the conversation
Be the first to comment