Mobile applications designed to identify and boycott American-made products have surged in popularity in Denmark, reaching the top of the Danish App Store amid rising tensions over potential U.S. interest in acquiring Greenland. The increased downloads of these apps coincide with a grassroots movement among Danish consumers to boycott American goods, cancel U.S. travel plans, and discontinue subscriptions to U.S. streaming services like Netflix.
According to data from market intelligence provider Appfigures, two apps, NonUSA and Made OMeter, have broken into the top 10 on both iOS and Android this month. NonUSA, which allows users to scan product barcodes to determine their origin and suggests local Danish alternatives, reached the number one spot on Wednesday, climbing from sixth place on Tuesday and 441st on January 9.
NonUSA is specifically designed to facilitate the boycott of American products in everyday life. Users scan a product's barcode, and the app displays the product's origin information on their iPhone, along with suggestions for Danish-made alternatives. Made OMeter offers similar functionality, allowing users to identify products made in America and find local substitutes.
The Danish App Store serves users in both Greenland and Denmark, as does Google Play. The surge in app downloads reflects growing anti-American sentiment in Denmark following reports of former U.S. President Donald Trump's interest in purchasing Greenland, an autonomous territory within the Kingdom of Denmark. These reports sparked outrage and fueled a sense of national pride, leading to the consumer-led boycott.
While neither app developer has issued an official statement regarding the surge in downloads, the data from Appfigures indicates a clear correlation between the political tensions and the increased use of these tools. The impact of the boycott on American businesses remains to be seen, but the trend highlights the potential for consumer activism to influence international relations and economic activity.
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