ZBD, a Bitcoin payments startup focused on the video game industry, raised $40 million in a Series C funding round to expand its blockchain payment infrastructure for in-game transactions. Blockstream Capital, a crypto investment firm with ties to early Bitcoin adopter Adam Back, led the funding round with a $36 million investment, according to Simon Cowell, cofounder and CEO of ZBD.
The company offers video game payment software designed to handle various transactions, including those involving Bitcoin. Cowell declined to disclose the valuation at which the round was raised or the identities of the other investors. "We're talking about a payment solution for the entire industry that actually really enables them to have a direct financial relationship to the player," Cowell told Fortune.
ZBD aims to capitalize on the natural connection between cryptocurrencies and the video game industry, where players frequently buy, sell, and trade digital items such as weapons, accessories, and virtual land. By providing a platform for seamless Bitcoin transactions, ZBD seeks to streamline the process and foster direct financial relationships between game developers and players.
The fundraise occurs amidst a cautious sentiment regarding the integration of crypto into video games. Despite initial enthusiasm, the combination has not yet achieved widespread adoption. ZBD's funding round indicates continued investor interest in the potential of blockchain technology to transform the gaming landscape. The company plans to use the new capital to further develop its payment solutions and expand its reach within the video game industry.
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