Lucid Motors experienced a surge in sales, more than doubling its figures in 2025, signaling a potential turning point for the electric vehicle (EV) manufacturer. This growth follows a challenging period marked by funding setbacks and production delays.

The sales increase is attributed, in part, to the maturation of the Lucid Air lineup. The 2026 Lucid Air Touring model, in particular, appears to have resonated with consumers. While specific sales figures for the Touring model were not disclosed, its positive reception suggests a growing demand for Lucid's vehicles. The company also offers the high-performance Air Sapphire, priced near $250,000, catering to a luxury market segment.

Lucid's journey to market has been fraught with obstacles. Initial plans to launch the Air sedan in the late 2010s were derailed by a lack of funding. A $1 billion investment from Saudi Arabia's sovereign wealth fund in late 2018 provided the necessary capital to construct a manufacturing facility. However, this investment also drew criticism due to ethical concerns surrounding the source of the funds. The COVID-19 pandemic further complicated matters, causing supply chain disruptions and delaying production timelines. Despite these challenges, Lucid successfully brought the Air to market and has since expanded its portfolio with the Gravity SUV and plans for a more affordable midsize SUV, the Earth.

The EV market is becoming increasingly competitive, with established automakers and new entrants vying for market share. Lucid's ability to navigate these challenges and achieve significant sales growth in 2025 suggests that the company is gaining traction. The introduction of new models, such as the Gravity SUV and the planned Earth SUV, could further expand Lucid's customer base and solidify its position in the EV market. However, the company's long-term success will depend on its ability to maintain production efficiency, manage costs, and continue to innovate in the face of growing competition.