Israeli social media personality Roi Star was filmed harassing and attacking activists in the occupied West Bank, according to video footage published on January 23, 2026. The incident involved Star confronting and pepper-spraying activists who were monitoring Israeli settler activity in the area.

The video, which quickly circulated online, shows Star entering a residence where the activists were present. A confrontation ensued, culminating in Star deploying pepper spray. The activists, whose identities have not been released, were reportedly documenting instances of alleged settler violence and land encroachment.

Roi Star, known for his comedic content and large following on TikTok, has yet to release a statement regarding the incident. His online presence often features content that is perceived as nationalistic and supportive of Israeli settlements. This incident has sparked widespread debate about the role of social media influencers in the Israeli-Palestinian conflict and the potential for online content to incite real-world violence.

Industry analysts note that the incident highlights the growing trend of social media personalities becoming involved in political and social issues. "We're seeing influencers increasingly using their platforms to express their views on sensitive topics," said Sarah Klein, a social media analyst. "This can have a significant impact, especially when those views are perceived as controversial or inflammatory."

The cultural impact of the incident is also being widely discussed. Some observers argue that Star's actions reflect a broader trend of impunity among some Israelis in the occupied territories. Others contend that he is being unfairly targeted due to his political views. The incident has resonated strongly with audiences on both sides of the political spectrum, generating considerable online discussion and debate.

The incident is currently under investigation by Israeli authorities. It remains unclear whether Star will face any charges. The activists involved have reportedly filed a formal complaint with the police. The incident underscores the ongoing tensions and complexities of the Israeli-Palestinian conflict, particularly in the occupied West Bank.