Ryanair CEO Michael O'Leary credited an online dispute with Elon Musk for a boost in ticket sales, reporting a two to three percent increase in the last five days. The spat originated from O'Leary's rejection of Musk's Starlink satellite internet service for Ryanair flights, leading to Musk suggesting he might buy the airline and labeling O'Leary "insufferable" and "an idiot."

O'Leary addressed the situation at a press conference Wednesday, stating he was "not insulted" by Musk's comments, noting he routinely faces similar remarks from his family. He also acknowledged Musk's freedom to invest in Ryanair shares, while pointing out that EU regulations would prevent Musk from acquiring a majority stake in the European airline.

The exchange highlights the increasing intersection of technology and traditional industries, and the potential for social media interactions to impact business outcomes. The airline industry, in particular, is exploring various technological integrations, including enhanced in-flight connectivity. Satellite internet services like Starlink offer the promise of high-speed internet access during flights, but airlines must weigh the costs and benefits against existing solutions.

Musk, known for his ventures in space exploration and electric vehicles, and O'Leary, who has built Ryanair into Europe's largest airline through a low-cost model, both have reputations for generating media attention through provocative statements. Musk's net worth is estimated at $769 billion, while O'Leary leads an airline that carries millions of passengers annually.

The current status is that Ryanair will continue to operate without Starlink internet service, and Musk has not indicated any further intention to pursue an investment in the airline. The incident serves as an example of how public discourse, even when contentious, can influence consumer behavior and brand visibility.