Netflix revealed its 2026 Korean content slate, featuring Blackpink's Jisoo, Gong Yoo, and Song Hye-kyo, as the streaming giant commemorates a decade in the Asia Pacific region. The lineup encompasses series, films, and unscripted shows, categorized by five emotional themes: romance, depth and desire, edge-of-seat thrills, comedy, and genre-defying wonder.

Jisoo takes the lead in the romantic comedy series "Boyfriend on Demand," portraying Seo Mi-rae, an overworked webtoon producer who turns to a virtual dating simulation service. Seo In-guk joins her as her colleague and rival producer. Kim Jung-sik, known for "Work Later, Drink Now" and "No Gain No Love," directs the series.

The announcement highlights Netflix's continued investment in Korean content, which has seen a surge in global popularity. Shows like "Squid Game," "Hellbound," and "Extraordinary Attorney Woo" have become international sensations, driving subscriptions and solidifying the streamer's position in the global entertainment market. The inclusion of established stars like Gong Yoo and Song Hye-kyo, alongside rising talents like Jisoo and Seo In-guk, underscores Netflix's strategy of blending familiar faces with fresh narratives to attract a wide audience.

Industry analysts suggest that Netflix's focus on Korean content reflects a broader trend of increasing demand for diverse and culturally specific programming. The Korean Wave, or "Hallyu," has swept across the globe, influencing music, fashion, and television. Netflix aims to capitalize on this trend by offering a diverse range of Korean stories that resonate with both local and international viewers. The streamer's investment in Korean content is not only a strategic business move but also a recognition of the country's growing influence in the global entertainment landscape, according to Naman Ramachandran, a contributing editor at Variety.

The 2026 slate promises to deliver a mix of genres and themes, catering to different tastes and preferences. From romantic comedies to thrillers and genre-bending experiments, Netflix is betting on the appeal of Korean storytelling to captivate audiences worldwide. The success of these productions will likely determine the future direction of Netflix's Korean content strategy and its overall investment in the Asia Pacific region.