Netflix revealed its 2026 Korean content lineup, featuring Blackpink's Jisoo, Gong Yoo, and Song Hye-kyo, as the streaming giant commemorates a decade in the Asia Pacific region. The slate encompasses series, films, and unscripted shows categorized by five emotional themes: romance, depth and desire, edge-of-seat thrills, comedy, and genre-defying wonder.

Jisoo is set to star in the romantic comedy series "Boyfriend on Demand," portraying Seo Mi-rae, a webtoon producer overwhelmed by her work who turns to a virtual dating simulation service. Seo In-guk will co-star as her colleague and rival producer. Kim Jung-sik, known for "Work Later, Drink Now" and "No Gain No Love," is directing the series.

The announcement underscores Netflix's continued investment in Korean content, which has seen significant global popularity in recent years. The inclusion of established stars like Gong Yoo and Song Hye-kyo, alongside rising talents like Jisoo and Seo In-guk, signals a strategic move to attract both domestic and international audiences. The streamer's categorization of content by emotional experience also suggests a data-driven approach to content curation, aiming to cater to specific viewer preferences.

The Korean entertainment industry has experienced a surge in international recognition, driven by the success of K-dramas and K-pop. Netflix has played a key role in this global expansion, providing a platform for Korean creators to reach wider audiences. The 2026 slate reflects Netflix's commitment to further capitalize on this trend, offering a diverse range of genres and stories.

Specific details regarding the release dates and plotlines of other projects within the 2026 Korean content slate are expected to be released in the coming months. Industry analysts anticipate that this lineup will further solidify Netflix's position as a leading provider of Korean entertainment worldwide.